Welcome to the first posting of the storytelling journey ...
Taking ownership to embrace sustainability is a given for an enlightened company;
The value creation journey is usually initiated at the senior strategic management level. The entrepreneurial vision of sponsor(s) helps shape the business model and identifies the value to be created.
If stakeholders are remunerated regardless of the outcome of the value creation journey then it appears to be a risk-free ride.
A sustainable society requires appropriate disclosure and accountability of consumption of capital by companies.